TRADEMARK EAST AFRICA
Brief description of your organization/association:
TMEA is a multi-donor funded, not-for-profit organisation, established in 2010 to promote regional trade and prosperity in East Africa. TMEA combines a regional approach with national-level interventions and works closely with East Africa institutions, national governments, and private sector and civil society organisations. TMEA has its headquarters in Nairobi with branches in Arusha, Bujumbura, Dar es Salaam, Juba, Kampala and Kigali.
TMEA has recently revised its Theory of Change (TOC) which is anchored on two strategic objectives:
(i) Reduced Barriers to Trade; and
(ii) Improved Business Competitiveness
Under the improved business competitiveness strategic objective is TMEA’s Women in Trade programme whose overall outcome is Greater inclusion of women in trade. The programme seeks to enable women exporters, urban traders, women cross border traders, manufacturers/processors to participate gainfully in trade across the EAC and increase their trade value and incomes.
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